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Rebranding, Website, Marketing Collateral
Artists in Business is the brand that’s sole mission is to empower artists to create successful businesses online; to build a life that’s creatively fulfilling as well as financially secure. The brand was created by a wonderful performance artist, writer and entrepreneur – Alexis Fedor. She is also the heart and the soul of the brand.
Our main brief was to create a brand identity, that would reflect the potential of growth for artists, as well as creative and colourful personality of Alexis.
After a thorough research, we came to realisation that bright colours should be incorporated in identity to reflect the creativity and diversity of artists working with the brand.
The logotype was customised to be inspirational and dreamy, yet modern and readable. As the name of the brand is quite long, we have also created a shorter version, to ensure brand recognition high on all deliverables.
We chose to use flat vector flowers as our graphic elements, to communicate the growth and ability to thrive. The enlarged treatment of the flowers also allowed us to give a look of a splashed paint.
We’ve update the website, as well as created new lead generating pages.
The collaboration with the brand is ongoing. We’re creating more and more wonderful resources for the artists to encourage their growth.
