Audit, research, and analysis are the initial steps to a successful rebranding project. The client has expressed concerns about the mismatch between the old name and the new industry direction that the company is planning to pursue. After conducting comprehensive research and several discovery sessions, we were able to align on the mission, vision, and new values, which served as a foundation for creating a new name.

Based on new goals and defined values, we aligned on a general colour palette and feel for the brand. The next step should be easy, right? Developing a unique and tailor-made visual language to appeal to the user personas.

After refining a few communication guidelines, we have created visuals that worked magic with newly updated brand statements.

Buttr’s new brand identity reflects its commitment to aesthetics, performance, and social media marketing. The refreshed logo, colour palette, typography, and visual style all convey their focus on creating beautiful and effective ads that grab attention, engage audiences, and drive results. The logo has a sleek and modern design that perfectly captures the spirit of Buttr.

The primary colour of the brand, orange, is a bold and energetic choice that stands out in the sea of other social media marketing agencies. The identity also incorporates graphic elements – an ellipse and the arrow, symbolising aesthetic and performance, respectively. 

The ellipse works as a frame for the imagery giving exhibition-like visuals for the campaigns. And an arrow up directs the eye to the exceptional performance results.

These elements add depth and complexity to the brand and reinforce its commitment to artistic vision and marketing success.

Overall, Buttr’s new brand identity is a powerful and effective visual expression of the company’s values and mission. It provides a strong and distinctive presence in the social media marketing industry, and sets the stage for continued growth and success.