Skip to content
Brand & Web
End to end

Human-centred brands and websites, built end to end.

Studio
Amsterdam, the Netherlands
Also
Sydney, Australia
Practice
Independent, one designer

I'm Anna Babicheva, an independent brand and web designer. I work with brands that care for people. Together we make identities and websites that feel as human as the work behind them. Every project starts with listening: to you, and to the people you serve.

Book a consultationor write to anna@sobi.design
A speaker in a wheelchair on stage at the DSC Annual NDIS Conference in Sydney
(Fig. 1)A speaker on stage at the DSC Annual NDIS Conference, Sydney. Identity and event design by Sobi Design, 2023–2026.
A cyclist on a forest road with the Scody road loop graphic
(Fig. 2)Scody: a heritage sportswear brand, modernised.
A smiling man framed by the Hearingly clover, with the Hearingly logo
(Fig. 3)Hearingly, brand identity.
Notions exhibition posters for The Seattle Light Room
(Fig. 4)Notions exhibition posters for The Seattle Light Room.
An artist smiling at her easel, with the AiB monogram
(Fig. 5)Artists in Business: rebrand, website and collateral.
See all work

Every brand is a conversation between people: the ones who build it, and the ones it's for.

I spend the first part of every project listening. I learn your values, your audience and what makes you different, so the identity and website I design feel like you and make sense to the people you want to reach.

No templates, no shortcuts. Just careful research, honest collaboration and design that works.

Providers talking at a table at the DSC Annual NDIS Conference
(Fig. 6)
Providers at the DSC Annual NDIS Conference, where accessibility was the starting point, not an afterthought.
(What I do)
  • Tone of voice
  • Brand identity
  • Websites
  • Product design
  • Collateral
  • Ongoing partnership
The Zitcha team at their event booth
(Fig. 7)The Zitcha team on their expo booth, with the brand carried wall to wall.

Structured, but never rigid.

  1. (01)

    Discover

    We dig into your business, audience and goals.

  2. (02)

    Define

    We agree on direction and scope.

  3. (03)

    Design

    I create, you collaborate, we refine.

  4. (04)

    Deliver

    Final assets, guidelines, and a brand and website ready to grow.

  5. (05)

    Sustain

    Ongoing support with anything design and brand related.

Selected work

(01)
Adminworks
A new brand, website and launch kit for an offshore talent business.
2026
·
Brand identity, website design and build, launch kit
(02)
Zitcha
Brand, booths, print and web for a growing retail media platform.
·
Branding, booth design, print and booklets, social, website design and build
(03)
DSC Annual NDIS Conference
Four years of conference identities for the disability support sector.
2023–2026
·
Event identity, staging, print, wayfinding, digital
(04)
Scody
A heritage sportswear brand, modernised.
2021
·
Brand identity, brand book
(05)
Artists in Business
A rebrand, website and collateral for a business school for artists.
2022–2023
·
Rebrand, website, marketing collateral
See all
work Case studies and the full project list

I care.
Simple, really.

I care about the people behind the brand as much as the brand itself. Every business I work with was built by someone who poured themselves into it, and I never forget that. I listen closely, ask the questions that matter, and treat your work as if it were my own. I think that's why so many clients stay for years.

“Anna is hands down the best designer I’ve ever worked with.”
Alexis FedorFounder, Artists in Business
“Thorough, goes above and beyond and is extremely good at her job.”
Thomas MoultCo-Founder, Buttr
“The comprehensive Brand Book … is a guide which we refer to frequently.”
Bernard SchreiberFounder, Scody

What should we build together?

Book a consultationanna@sobi.design
02
What you don't see
p. 07

Your logo is the tip of the iceberg.

I design from the core up, so what people see is true to who you are.

Above the surface
Name, logo, website, product, collateral
What your customers see
Below the surface
Tone of voice, brand system, brand story
What holds it all together
At the core
Values, mission, vision, company culture
What you bring. I help you put it into words.
03
One partner, end to end
p. 11

Every layer of your brand, designed by the same person.

So nothing gets lost along the way.

3.1
Brand identity and system
Logo, colour, typography, graphic language, and guidelines your team can actually use.
3.2
Tone of voice and brand story
How your brand sounds, and the story it tells.
3.3
Website design and development
Designed and built under one roof, on whichever platform suits you.
3.4
Product design
Interfaces and digital products that feel like your brand.
3.5
Collateral
Print, presentations, event materials and everything in between.
3.6
Ongoing partnership
A designer who knows your brand, for whatever comes next.
04
Designed and built by the same person
p. 15

What launches is what was designed.

Website design and development
Any platform

Most websites are designed by one person and built by another, and the details get lost in between. I design your website and oversee its build myself, on whichever platform suits you, so spacing, type and interactions arrive exactly as intended.

Strategy session
We map your goals, your audience and what the site needs to do.
Custom design
Every page designed for your brand, never from a template.
Designer-led build
I oversee development myself, so details arrive as intended.
Every screen
Fully responsive, with layouts adapted to each screen size.
Launch support
I stay on after launch to make sure everything works.
Ongoing partnership
New pages, campaigns and updates from the designer who knows your brand.
05
How we'll work together
p. 19

Structured, but never rigid.

We adapt as your project takes shape.

01
Discover
We dig into your business, audience and goals.
02
Define
We agree on direction and scope.
03
Design
I create, you collaborate, we refine.
04
Deliver
Final assets, guidelines, and a brand and website ready to grow.
05
Sustain
Ongoing support with anything design and brand related.
07
Why clients stay
p. 27

I care. Simple, really.

I care about the people behind the brand as much as the brand itself. Every business I work with was built by someone who poured themselves into it, and I never forget that. I listen closely, ask the questions that matter, and treat your work as if it were my own. I think that's why so many clients stay for years.

“
She took the time to get underneath our entire business model, to create a website that reflected the exact look, feel and experience we wanted.
(Fig. 4)
Alexis Fedor
Founder, Artists in Business
2022–2023
Alexis Fedor in her studio

“Anna is hands down the best designer I've ever worked with. She is talented in design but also passionate about her work and what the design is used for. Our brand manual she created is a piece of art, with details about why she chose the fonts, the colors, and the shapes within the design. I will use her again and again.”

“Thorough, goes above and beyond and is extremely good at her job.”

Thomas Moult, Co-Founder, Buttr

“The comprehensive Brand Book … is a guide which we refer to frequently.”

Bernard Schreiber, Founder, Scody
08
Working with me
p. 31
Portrait of Anna Babicheva
(Fig. 5)
Anna Babicheva, Amsterdam.

One project at a time.

I take on one major brand and website engagement at a time, so your project gets my full attention. Every project is different, so we scope yours together in a first consultation.

ProjectsScoped together in a first consultation
AvailabilityOne major engagement at a time
Based inAmsterdam, working worldwide
Book a consultation →